Winemakers: Too Much Bad Syrah Hurt Sales

There is a joke in the wine world that goes something like this: ‘What’s the difference between a case of Syrah and a case of pneumonia?’

‘You can get rid of a case of pneumonia!’

Syrah sales have stagnated or dropped in the U.S. in recent years depending on how the research numbers are crunched. But everyone agrees Syrah never lived up to its ‘next-best thing’ potential.

Steve Cass

“Supermarket sales are down and you look and see Syrah sales are down,” said Steve Cass, Cass Winery, Paso Robles, CA. “But also take a look and you see Australian sales are down. There is a massive amount of Syrah or Shiraz (same grape) in this country going out at a fairly low price point. It’s not going out as premium wine.

“Our Syrah is our number-one selling red wine. I don’t think people are turned off by Syrah, maybe they’re turned off to cheap Syrah.”

Gary Eberle

California’s Syrah pioneer Gary Eberle agreed. “I think everybody is always looking for the new hot wine. When Merlot died I think everybody started looking for the next hot red wine and everybody jumped on Syrah. I just don’t think the consumer was ready for that much Syrah.”

Jason Hass of Tablas Creek Winery put numbers to the perception. “If you look at the planted acreage of Syrah over the course of the 1990s, 1992-2002, Syrah acreage went from just under 900 to more than 15,000 acres in California. Even though sales were growing really fast throughout that period there was just no way the market was going to absorb that much new Syrah.

“I don’t think you should confuse the fact there is extra Syrah on the market with the fact Syrah is not a varietal gaining popularity. It’s just a case of supply growing so fast it was going to overwhelm whatever demand was there any way.”

J.C. Diesenderfer

J.C. Diesenderfer, Hope Vineyards, said Syrah never found its market niche’. “We’re all really passionate about Syrah. We always felt Syrah was the next king of California. But it never found its spot. Syrah can be bright, mineral, soft and elegant. It can be a big bruiser. It can be anything in between.”

If you are a regular wine drinker you might recall grocery and liquor store shelves with plenty of Syrah. In recent months, you see far less Syrah or Shiraz. These prominent winemakers hit the nail right on the head during a seminar I attended last fall. The market was just flooded with cheap Shiraz, largely from Australia.

“I think Syrah does beautifully in Paso Robles,” Eberle said. “But I think Syrah does beautifully in a whole lot of different areas as well. In our tasting rooms we sell 1,000 cases of Syrah a year. There are people in this area making spectacular Syrah.

Terry Hoage

Then there is former NFL safety turned winemaker Terry Hoage who said Syrah sells when consumers are educated and they taste good Syrah. “I think it is a matter of education because it’s difficult for people to know what they’re getting. The largest hurdle we have to overcome in our industry is not dumbing down for the audience but making the audience feel comfortable that’s its ok to try new things. Push the envelope; just don’t go for a safe Cabernet. That is probably our biggest challenge.”

Howard’s Picks:

Central Coast Syrah is some of the best I’ve consumed. The winemakers quoted above all make incredible Syrah but at a higher price point ($20 and up) than I normally include in this column. There is plenty of Central Coast Syrah below $20 from makers like Qupe’. Washington State Syrah is often found at very reasonable prices with soft and balanced fruit.

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Summertime and The Sipping is Easy

With apologies to George Gershwin, summer is the time living is easy and we all look for light summer wines.

Here are some of my latest summer whites and a rose' I've been checking out.

Cristobal 1492 Verdelho - This wine and the Rose' below were easily the big winners of the past week.

I had picked up a bottle of Cristobal Bonarda at Cork + Cracker in Indy and really liked it a lot. I saw this bottle of Portugal's Verdelho grape from Mendoza in Argentina and knew I had to try it.

I loved this wine a lot. It had nice melon, foral and spicy flavors that were simply delicious. It's not a wine to ponder and evaluate - it's a wine to enjoy.

It picked up 90 points from one of the big wine publications and it's not hard to see why. And for $10???? You've got to be kidding me!

(Cristobal 1492 Verdelho, $9.99, Grapevine Cottage, Zionsville, Highly Recommended)

Clayhouse 2010 Adobe Pink - Sometimes I wish wineries producing really great Rose' wouldn't call them "Pink" only because it would be easier for me to get people to try Rose'.

But Clayhouse can call this really nice pink wine any color it wishes and I'd still recommend it. I haven't consumed much Rose yet this summer but I have several waiting in the wine racks. The Clayhouse has set the bar pretty high.

The Adobe pink gets a head start with my heart and head because it's such an interesting blend of 38 percent Mourvedre, 32 percent Syrah, and 30 percent Cabernet Sauvignon. Clayhouse is a Paso Robles winery that benefits from the rich flavors grapes give after a summer of hot days and cool nights.

Indeed, the wine is pink or maybe salmon is a better choice of words if you'd like a little more sophistication and avoid the "P" word. On the palate it delivered strawbertry and nice spice along with a dry finish. It was one of the most drinkable and well-made Rose' wines I've had in several summers. I loved it.

(Clayhouse 2010 Adobe Pink, SGR $14, Trade Sample, Highly Recommended)

By the way, Clayhouse now has an Indiana distributor so you Hoosier wine drinkers should seek out the "Adobe" line of wines - they're a great bang for the buck!

Cucao 2009 PX - Here is a new one for me and probably most of you. The PX in the wine's name means Pedro Ximénez. Yes, that's a grape kids! The grape has mostly been used for Spanish Sherry or even brandy.

For those of you looking for something different, here you go. This wine had a unique tartness on my palate. The taste was some cross between apricot, raisin, and lime, and definitely some minerality and pretty strong acid. I could see this wine with cold appetizers or maybe a salad. It is certainly on the dry side and you will notice the acid.

It's worth a try. I really had trouble deciding whether I even liked it or not. On the first night, I didn't care for it at all but on the second evening the acid had calmed down a bit and I found it sort of "intersting." Definitely a wine for the adventurous.

(Cucao PX, $9.99 at Cork + Cracker, Indianapolis, No Recommendation)

Gazela Vinho Verde - Here is an Albarino wine that is definitely different than others I've tasted. This is almost like a sparkling wine or at least a white with effervesence some would consider nearing carbonation. I found it a little odd.

It had bright flavors of grapefruit and a nice tangy citrus flavor that lingered on the palate.

If you like a little effervesence in your wine you're going to like this one. Serve it chilled on a hot summer day and your guests will be impressed with your adventurous spirit.

(Gazelo Vinho Verde, $7.99, Cork + Cracker, Indianapolis, Recommended)

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Concannon Adding Red Blend to Conservancy Lineup

Concannon Vineyards and Winery will introduce a fifth member to its four-wine Conservancy lineup this summer to honor family patriarch Jim Concannon. The Conservancy wine grapes come from a land trust the Concannon family helped establish in California’s Livermore Valley.

The wine industry has long been a leader in organic farming, sustainable farming practices, and even biodynamic farming. A group of select vintners have moved beyond taking care of the land while farming and have placed vineyards into a Conservancy to protect the land from its biggest enemy – suburban sprawl.

The Tri-Valley Conservancy takes permanent ownership of the land but the vintners retain the right to farm the land while it’s protected from development. Currently, there are more than 3100 acres of vineyard in the conservancy.

Concannon Vineyards has been a leader in the movement. America’s oldest continuously operating winery, under the same family name, produces a line of wines with Conservancy on the label. The slightly-more than one-year-old project features grapes grown in the Livermore vineyards that have been placed in the trust. Concannon has produced a Chardonnay, Merlot, Cabernet Sauvignon, and their flagship Petit Syrah under the Conservancy label.

John Concannon, visiting Indiana this week to work with distributors and retailers, conducted just one media interview and told Grape Sense a fifth wine will be introduced in July. “Crimson & Clover” will become the newest wine joining the Conservancy lineup. The wines all sell for less than $15.

“Crimson & Clover” will honor John’s father Jim Concannon. Jim is the third generation and grandson of Irishman James Concannon who came to the U.S. in 1883 and acquired what is now the family vineyard property. Jim Concannon is best known for planting the country's first Petit Syrah in 1961. The family is celebrating the intense little wine grape’s 50th anniversary this year.

“Crimson & Clover” is going to be a living tribute to my father; my living tribute to my Dad,” John Concannon told me Monday night. “It’s going to be 50 percent Petit Syrah and he’s the originator of Petit Syrah so I want it to be a living tribute.”

The wine will follow current popular trends of red wine blends. The “Crimson & Clover” Conservancy wine will be 50 percent Petit Syrah with Cabernet Sauvignon, Syrah, and Zinfandel as part of the blend. It also will sell for less than $15.

The wine will be released in the distinctive Conservancy bottles but will feature a red label. The red represents the Petit Syrah, Jim Concannon’s signature wine, while the clover represents the family’s Irish heritage.

“He’s a great man and he’s very humble, to him it’s all about family,” John Concannon said. “Family, God and country he says, in that order. His life is his family and his work. I think that’s why he’s still sharp at 80. He loves what he does.”

Jim Concannon is at the winery and in the vineyards each day. In recent years, John has persuaded his father to write about the family history, his years developing Concannon wines and working with some of the state’s best known family wine names.

They’ve produced a beautiful coffee table photo book about Concannon Vineyards. John spends about a third of the year on the road working with distributors, retailers, and press to tell the Concannon story.

Still, John’s tone changes a bit and he struggles a little for the right words to talk about the personal importance of adding “Crimson & Clover” to the Conservancy wine list.

“We’ve got the four Conservancy wines,” he said. “We have the vineyard and the Conservancy and it’s doing good and it feels good. I just want it to be a living tribute.”

Concannon wines are distributed in all 50 states. Look for "Crimson & Clover" later this summer. Meanwhile, the Conservancy wines are outstanding value buys for under $15.

Tasting Notes from Dinner with John Concannon:
2009 Conservancy Chardonnay, $15 - Even as a non-Chardonnay drinker I found the Concannon very nice white wine. You get the hints of American and French oak but its not nearly as overpowering as so many California Chards. It had pleasant hints of pear with a creamy palate texture. A nice soft finish will please most Chard fans, especially those who prefer less oak or stainless steel over oak. Recommended!

2008 Conservancy Merlot, $15 - I won't drink any "fricken" Merlot may be a thing of the past. I liked the Concannon Merlot more than I ever would have expected. I admit, I'm one of those "Sideways" people. The secret just might be that 10 percent of Cabernet added to give the wine "a little kick," as John suggested. I got blackberry and something like a caramel hint from this wine. Recommended!

2008 Cabernet Sauvignon, $15 - I've written hundreds of times it's hard to find good Cab at $15 and under but add this one to your list of exceptions! The wine had full body, nice tannins on the finish preceded by all the dark fruit and spice you'd expect from a Cabernet. The blend includes a little Syrah and Petit Verdot. Highly Recommended!

2008 Petit Sirah, $15 - Jim Concannon was first to plant this grape in California. They give a large portion of their vineyard land to Petit Sirah - so you'd expect this flagship wine to be pretty darn good and it doesn't disappoint. Petit Sirah is not for beginners or the faint of heart. But you'll get big chocolate, coffee and ripe fruit hints from the this big boy! I loved the soft and smooth finish. This is one exceptional bottle of wine for $15. Very Highly Recommended!

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