Getting the Price Right Makes a Difference

Time for a quick update. One of my great finds during a January visit to France's Languedoc wine region was Kentucky native John Bojanowski's Clos du Gravillas wines.

Bojanowski

I attended a spring tasting in Indianapolis while John was in the US to work with distributors and promote his wines. I wrote about it for an April/May newspaper column that goes out to 18 Midwestern newspapers.

I quoted the price from the wine establishment which was a mistake. I've written here numerous times about the restaurant/bar markup on wines and, frankly, should have known better.

Gravillas' signature wine is its 100 percent Carignan. I paid over $50 to take a bottle home that night and referred to the price in the $50-plus range. I heard from John today who quickly noted he was unaware of the price charged at the tasting until after the fact.

You can find his beautiful Carignan wine - something new for many wine drinkers - at a far more affordable retail price in the $25-$30 range. Obviously, you'll pay more in restaurants.

The Carignan and John's top blend 'Le Rendez Vous du Soleilis' are available in Indiana. He also wrote he just shipped more wine to the U.S. so the reception must be positive. If you haven't tried Carignan, you should.


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